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Virginity Hamper//
Satire
This project was designed as an online + offline campaign to promote The Swaddle's long form feature by Ananya Singh. It calls out the social construct of virginity and questions the societal pressures driving it by presenting ads for nonsensical, made up products.
Taking it to the streets!
We printed the ads as stickers and stuck them across bars, pub bathrooms, public spaces, electric boxes and so on across cities. Each of the stickers had a QR code that linked to the article. It built intrigue as we saw curious passersby take out their phone cameras and interact with it.
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